Social Media Specialist

Social Media Specialist Responsibilities

The responsibilities of a Social Media Specialist include:

Social Media Strategy

  • Build and execute a comprehensive social media strategy based on competitive research, audience analysis, messaging, and platform determination.

Content Creation

  • Generate, edit, publish, and share engaging content (text, images, videos, HTML) daily to foster meaningful connections and drive user engagement.

Platform Optimization

  • Set up and optimize company pages on various social media platforms to enhance the visibility of social content.

Job Brief

We are seeking a motivated Social Media Specialist to engage with targeted virtual communities and network users.

The primary objective is to drive superior customer engagement, foster intimacy, increase website traffic, and generate revenue by strategically leveraging the full potential of social media marketing. A strong understanding of each social media channel and the ability to optimize content for maximum engagement is crucial. As a Social Media Specialist, you will actively participate in relevant conversations on behalf of the brand and provide support to current and potential customers through subtle product promotion.


  • Develop and execute a social media strategy by conducting competitive research, identifying target audiences, benchmarking against industry best practices, and crafting compelling messaging.
  • Create and publish daily content (original text, images, videos, HTML) that encourages community members to take action and establishes meaningful connections.
  • Set up and optimize company pages across various social media platforms to enhance the visibility and reach of social content.
  • Moderate user-generated content in line with community guidelines and policies.
  • Establish editorial calendars and syndication schedules for consistent content distribution.
  • Continuously improve social media performance by capturing and analyzing relevant data/metrics, gaining insights, and implementing best practices.
  • Collaborate with other departments (customer relations, sales, etc.) to manage the brand's reputation, identify key influencers, and coordinate cohesive actions.


The ideal candidate for the Social Media Specialist role should meet the following requirements:

  • Proven working experience in social media marketing or as a Digital Media Specialist.
  • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
  • Demonstrable experience with social networking platforms and social analytics tools.
  • Adequate knowledge of web design, web development, conversion rate optimization (CRO), and search engine optimization (SEO).
  • Familiarity with online marketing and a good understanding of major marketing channels.
  • Positive attitude, detail-oriented, customer-oriented, with excellent multitasking and organizational abilities.
  • Fluent in English.
  • BS degree in Communications, Marketing, Business, New Media, or Public Relations.

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