Job last updated on 7 November 2022

Area Sales Manager

Ainscough Crane Hire






Area Sales Manager (West London)

Job Purpose/Objective:

- To develop and maintain the relationships with a portfolio of Managed Account Customers, cover major projects, cover all framework revenue within the area operating model to achieve budgets and grow revenue profitably.

- To develop, maintain and increase revenue for the territory to achieve and exceed on budgets.

- To develop a sales pipeline from increasing SOW from managed accounts, recording all activity and opportunities on CRM.

- Maintain relationships with the full high, deep and wide structure of key decision makers on each account. Ensure Ainscough resources are matched to relevant KDM's

Key Accountabilities/Responsibilities:

- To research key business sectors, use facts, figures and tools to present plans, and forecast future goals and targets.

- To deal effectively with sales leads from across the business.

- To ensure that the targeted number of appointments and meetings is met or exceeded in line with targeted KPI objectives.

- To be responsible for achieving predetermined monthly, quarterly and annual sales targets in line with specific pricing guidelines.

- To negotiate contracts and framework agreements with new clients within agreed parameters.

- Undertake other duties that management may reasonably request.

- To provide regular updates and forecasts on pipeline, projects and frameworks to the Regional Sales Manager.

Person Specification

Person specification Education/Knowledge/Experience

- Prior sales role(s) and proven influencing and negotiation ability

- An understanding of crane hire and the market is helpful but not essential, but a technical sales background is preferred

- A high achiever who is career orientated and likes to work to challenging goals.

- Educated to A-Levels.

- IT literate and familiar with Microsoft office products- Particularly PowerPoint, Excel and Word

- Desirable construction related sector experience


- Ability to write articulate and effective proposals and reports in response to customer needs

- Ability to deliver value added presentations to clients.

- Ability to negotiate and build strong relationships.

- Strong customer focus and with a deep understanding customer relationships and business process.

- Ability to identify and resolve issues. And to able to collate and analyse data - PC literate.

- Ability to work under pressure, be self-motivated, committed to meeting deadlines (self-imposed and external), and to manage multiple requirements and demands effectively.

- Demonstrates the ability to understand customer needs and can get things done